Examples
Cover 4 (Horizontal 2/3 Page)
1/2 page – Horizontal
The flagship magazine of The Lutheran Church—Missouri Synod, The Lutheran Witness offers synodical news, reports from Lutherans around the world, feature articles, columns, Q&As, a Bible study, and more. Available both digitally and in print format, The Lutheran Witness is a monthly publication with a June/July combined issue.
Lutheran customers have long trusted CPH to provide timely, doctrinally sound articles, and The Lutheran Witness has provided that for 130 years.
All prices noted are for color ads and per placement. A 15% discount is available for all LCMS qualified RSO companies.
| 1 Time | 6 Times | 11 Times | |
| Cover 2 (Full Page) | $9,000 | $8,100 | $7,200 |
| Cover 3 (Full Page) | $9,000 | $8,100 | $7,200 |
| Cover 4 (Horizontal 2/3 Page) | $8,000 | $7,200 | $6,400 |
| 1 Time | 6 Times | 11 Times | |
| Full Page | $6,000 | $5,400 | $4,800 |
| 2/3 Page | $5,200 | $4,680 | $4,160 |
| 1/2 Horizontal Page | $3,600 | $3,240 | $2,880 |
| 1/3 Page | $2,400 | $2,160 | $1,920 |
| 1/4 Page | $2,000 | $1,800 | $1,600 |
| 1/6 Page | $1,600 | $1,440 | $1,280 |
1/6 page – Vertical – 2.85” x 4.6379”
1/4 page – Vertical – 3.625” x 4.75”
1/4 page – Horizontal – 4.7162” x 3.625”
1/3 page – Horizontal – 7.3819” x 3.5208”
1/3 page – Vertical – 2.7083” x 9.6875”
1/2 page – Horizontal – 7.375” x 4.7162”
1/2 page – Vertical – 3.625” x 9.6875”
2/3 page with Bleed * – 8.125” x 7.0412” (with bleed 8.375” x 7.1662”) (bleeds on left, right, & bottom)
Full page with Bleed * – 8.125” x 10.5625” (with bleed 8.375” x 10.8125”)
* These are the only 2 ad sizes allowed to bleed
| LW 2026 Issue | Space Reservation | Materials Due | Publication Date |
| January 2026 | 11/10/2025 | 11/25/2025 | 1/1/2026 |
| February 2026 | 12/8/25 | 12/23/25 | 2/1/26 |
| March 2026 | 1/9/26 | 1/30/26 | 3/1/26 |
| April 2026 | 2/9/26 | 2/26/26 | 4/1/26 |
| May 2026 | 3/10/26 | 3/25/26 | 5/1/26 |
| June / July 2026 | 4/10/26 | 4/24/26 | 6/1/26 |
| August 2026 | 6/11/26 | 6/29/26 | 8/1/26 |
| September 2026 | 7/10/26 | 7/28/26 | 9/1/26 |
| October 2026 | 8/11/26 | 8/26/26 | 10/1/26 |
| November 2026 | 9/11/26 | 9/29/26 | 11/1/26 |
| December 2026 | 10/9/26 | 10/23/26 | 12/1/26 |
Loren D. Pawlitz
Executive Director of Marketing and Ecommerce
Concordia Publishing House
3558 South Jefferson Ave.
St. Louis, MO 63118-3968