Examples
Cover Ad
The Lutheran Annual is the official, comprehensive directory and reference guide for The Lutheran Church—Missouri Synod (LCMS). Published yearly by Concordia Publishing House, it serves as an indispensable 800+ page resource detailing contact information, leadership rosters, and member data for LCMS congregations, schools, pastors, church professionals, and regional agencies across the synod.
All prices noted are for color ads and per placement. A 15% discount is available for all LCMS qualified RSO companies.
| Ad placement | Price |
| Cover 4 | $1,500 |
| Cover 2& 3 | $1,000 |
| Interior | $500 |
Covers with bleeds – 8.375 x 10.875 (PLUS .125” bleed all around; thus 8.625 x 11.125 total All text and critical art need to be set at least .25” from the margin of the actual ad area.
Based on not having page numbers or other text are: 7.625 inches x 10.125 inches including borders and backgrounds; no bleeds or crop marks; black and white/grayscale only. For reference only: total page size is 8.375 inches x 10.875 inches.
| Lutheran Annual Issue | Materials Due |
| Lutheran Annual 2027 | 10/9/2026 |
Loren D. Pawlitz
Executive Director of Marketing and Ecommerce
Concordia Publishing House
3558 South Jefferson Ave.
St. Louis, MO 63118-3968